Lee’s Marketplace Announces Transition to Instacart Platform—Rosie Service No Longer Available
FOR IMMEDIATE RELEASE
Lee’s Marketplace Announces Transition to Instacart Platform—Rosie Service No Longer Available
Logan, Utah – [Tue Sept 9, 2025] – Lee’s Marketplace is pleased to announce a major upgrade to its online grocery experience. After nearly a decade with Rosie, the platform first adopted in 2015, Lee’s will now exclusively offer eCommerce and delivery services through Instacart, effective immediately.
Over the years, Rosie has been a trusted partner, providing a user-friendly system that enabled convenient grocery pickup and delivery. In 2022, after Instacart acquired Rosie, this acquisition expanded eCommerce capabilities for independent grocers through Instacart’s Storefront Pro.
With this upgrade, guests can now enjoy an intuitive online shopping experience built with convenience in mind—from browsing favorite products to accessing personalized deals and a streamlined checkout. The new site also provides options to quickly reorder past orders, same-day fulfillment with delivery or pickup options to fit their lifestyle, and AI-powered product suggestions to help shoppers discover new items based on their preferences and purchase history.
We appreciate your understanding as we make this sudden transition. Many of our guests are familiar with the Rosie platform and are used to unique features that may not continue. Saved orders and preferences will not transfer between Rosie & Instacart, but can be re-built as guests continue to shop. Features such as business tax-exempt ordering will unfortunately, no longer be available. For assistance with business-related orders, contact your preferred store so we can help accommodate your needs.
As part of the transition, we remain committed to delivering fresh groceries with the same reliable pickup and delivery options you count on—now powered by Instacart. We appreciate your patience during this change and are confident that this expansion of our eCommerce offerings will better serve our community in the long term.
Thank you for supporting us as we continue to grow and improve the ways we serve you. For further details or help navigating the new setup, please email care@leesmarketplace.com or contact your local Lee’s Marketplace store.
About Lee’s Marketplace
Since 1981, Lee’s Marketplace has served Utah with fresh, made-from-scratch-quality products and hometown service. With locations throughout the state, Lee’s continues its legacy of community commitment while enhancing its digital shopping experience.